Month: June 2026

Blog #1 – Hyperlinked Communities: Utilizing Social Media for the Greater Good!

As part of my Assignment X, I discussed the importance of third place—a physical gathering place outside of home and work or school for people to connect. I touched on the challenges of forging and maintaining in-person connections due in part to our reliance on modern technology and social media. For my reflection on hyperlinked communities, however, I am going to shift gears just a bit and delve into one positive outcome of social media that can and should be utilized by libraries to promote literacy and a general love of reading.

I have a somewhat unique position as both an author and a reader who has experienced the rise of #bookstagram and later #BookTok from both sides. As an author, I have used Instagram and TikTok to connect to readers with my books, and have also observed how readers “spread the love” of their favorite reads and introduce their followers to new books every day. As a reader, I have also been part of that community. Further, though I realize this is anecdotal data, I have encountered many individuals indicating they were never readers but now love to read thanks to book-forward social media content. As I move into librarianship, that experience and knowledge has been a spark of excitement and great potential for connecting with patrons, particularly the up-and-coming generations. But how can we use social media effectively to connect with and relate to our younger patrons?

A quick tick on #BookTok

TikTok’s BookTok subculture (#BookTok) is just as it sounds: a community where books are the primary focus (Dera, 2024). Generally, TikTok users skew towards the younger age groups; similarly, the BookTok subculture is mainly comprised of Millennials and Gen Z (Dera, 2024; see also Jensen, 2022). Other characteristics include being a tight-knit member base that naturally excludes non-readers thanks in part to the platform’s algorithm behavior. Additionally, there is a canon and history to the popular and trending genres and books over time: for example, YA was most popular in the early #BookTok days (i.e. just before COVID) but has since been overtaken by romance and fantasy. Further, the nature of the platform and community enables increased connections to readers and authors from marginalized groups. Tropes, character types, themes, and community memes that key into emotional reactions, needs, or particular vibes are king (see Jensen, 2022). Dera (2024) also noted that BookTok has transcended the virtual boundary; for example, teens discuss or share books they discovered on TikTok with their real life friends. Regarding the content itself, users typically employ strong affective components to further draw in and connect with followers (see Dera, 2024). The fervor of TikTok’s #BookTok community propelled a rise in book sales across the board and even led to many book series becoming television series (Brown, 2022a; see also Dera, 2024; Jensen, 2022). Ultimately, the true net positive was the creation and building of a community centered around books and reading (Brown, 2022a; Dera, 2024).

Below are two BookTok videos from two book influencers on TikTok utilizing emotion-driven content and humorous community “canon” (respectively) to connect with and relate to their viewers.

@yannareads

Its safe to say, I AM UNWELL 🙆🏼‍♀️ #ironflame #forthwing #booktok #books #tbr

♬ original sound – morz4n

@courtneystbr

Which ones are you guilty of? Bc it’s definitely all of them for me😭😭 #romantasybooks #romantasybooks #romantasybooktok #fourthwing #booktok #bookrecs #throneofglass

♬ original sound – The Master Of Blabber

Meet them where they are

As librarians working with social media, it is necessary to understand what platforms our patrons are using and how they are using it. For example, targeting senior patrons’ interests on TikTok would not be as effective because older generations predominantly use Facebook as their social media platform. According to Pew Research Center (2025), 57% of American adults aged 65 and over use Facebook  while only 12% of that same group uses TikTok. Conversely, 63% of American adults aged 18 to 29 use TikTok: their usage is the highest of any age group. Not to forget Instagram, the age 18-29 group also boasts the highest usage at 80%, compared to only 19% of the 65+ group. I use these two bookend age groups to signify the difference in social media usage. As such, we must meet them where they are in the virtual world if we wish to make meaningful and effective connections.

A video is worth a million words

One of my goals as a future youth services librarian is to tap into BookTok to better connect with our Millennial, Gen-Z, and eventually Gen-Alpha patrons. Currently, as a circulation aide, I have little input into our library’s social media (we primarily use Facebook and Instagram, but we could utilize them better). However, I hope to see it utilized in the future. I feel it can be a powerful way to generate the seeds of connection. What could begin as virtual social connection could translate to in-person social connection. After all, one of the biggest challenges faced by libraries (especially those in smaller communities) is simply getting people in the door. What better way than by putting a little of ourselves out there and lead with humor, warmth, camaraderie, and a message of welcome?

Below are a some examples of two libraries who are keying into the #BookTok community. I encourage you to check these out and also explore other hashtags such as #librariansofbooktok, #librariansoftiktok, and #librarytiktok.

Fowlerville District Library (Michigan)

I enjoyed this simple TikTok utilizing humor to connect with a common problem among most readers: picking that ONE favorite book! It has the dual effect of making the librarian (and by extension, the library) feel more relatable and approachable. The video utilizes the #BookTok hashtag as well as several library/librarian subcommunity hashtags.

@fowlervillelibrary

The struggles of working in a library…😂#Inverted #librarytiktok #booktok #librariesoftiktok #librarian #librariansoftiktok #library #librarybooks

♬ The Impossible Booktok Challenge – Lauren in the Library

City of Marion Libraries (Australia)

This TikTok honestly made me want to visit this library. It conveys subtle humor while also projecting a welcoming vibe. Their entire TikTok has some fantastic examples of connecting with the #BookTok community, but this one in particular tickled me.

@cityofmarionlibraries

The library will never let you down 💕📚 #marionlibraries #librariesoftiktok #librariansoftiktok #booktok

♬ original sound – City of Marion Libraries

Do you use social media to connect with your patrons? I would love to hear what you are doing in your libraries. Or, please share your thoughts about libraries connecting with the #BookTok or #Bookstagram communities!
References

Brown, H. (2022a, October 20). The influence of #BookTok. The Prowler. https://cfhsprowler.com/8806/showcase/the-influence-of-booktok/

Brown, H. (2022b, October 20). TikTok book banner [Image]. The Prowler. https://cfhsprowler.com/8806/showcase/the-influence-of-booktok/

Dera, J. (2024). BookTok: A narrative review of current literature and directions for future research. Literature Compass, 21(10-12), e70012. https://doi.org/10.1111/lic3.70012

Jensen, K. (2022, February 10). As seen on #BookTok: Inspiring young readers, TikTok is a boon for books. School Library Journal. https://www.slj.com/story/as-seen-on-booktok-inspiring-young-readers-tiktok-is-a-boon-for-books-libraries

Pew Research Center. (2025, November 20). Social media fact sheet. https://www.pewresearch.org/internet/fact-sheet/social-media/

Assignment X: The Essential Third Place

As I embarked on this semester’s course materials, one of the themes that stood out was the idea of “third place” as well as the broader implications of libraries as places made for people…not books. I wanted to explore the idea of third place to better understand its benefit—ultimately, its necessity—to society as a whole, particularly in light of today’s over-reliance of (and dare I say, addiction to) technology and how that has impacted general human social connection.

In my small town library, which is adjacent to the middle school, I see our humble teen area go mostly unused and underdeveloped. Worse, adults infiltrate the space before school ends which further deters students from using it when they arrive. Though it is a small space, it is still a designated area that could have so much more life to it—something that feels more welcoming and cozy for students who hang out in the library after school. Being “only” a circulation aide at this point, there seems to be little meaningful effect I can make at this time. Thus, this topic not only resonates with me, but remains top of mind in my work as well. It is so critical for that age group to have a safe place where they can hang out, connect with each other, and—hopefully—build a connection with the library as well.

What is the third place?

Sociologist Ray Oldenburg coined the phrase “third place”—a freely accessible space where individuals gather to connect socially and foster a sense of community (Leferink, 2018; Roberts-Ganim, 2023). This third place is distinctly different from the home (“first place”) and work or school (“second place”) (Project for Public Spaces, n.d.; Roberts-Ganim, 2023). The primary characteristics of third places are: 1) they are neutral spaces that foster social equity; 2) the main activity is conversation; 3) they are welcoming to strangers but regulars also have deep attachments; and 4) they provide warm spaces rife with a sense of a belonging (Project for Public Spaces, n.d.). Libraries, bars, restaurants, parks, barber shops, and cafes are just a few examples of third places where people can gather and built community (Oldenburg & Christensen, 2025; Roberts-Ganim, 2023).

"When the COVID-19 lockdowns started, a Boston reporter asked if we thought third places would ever come back. We answered with a resounding “Yes!”: we knew that Zoom meetings and happy hours would never replace face-to-face interaction."
— Oldenburg & Christensen (2025)

Social connection and the loneliness epidemic

The concept of third places is perhaps more important and relevant than ever. In an age of marked technological reliance and the addictive pull of social media, we are in the firm clutches of a “loneliness epidemic”. Physical and mental health issues, modern conveniences and technology, and the COVID-19 pandemic have all contributed to increased loneliness and social isolation in the United States (Rodriguez, 2024). Social media connections and followers may feel plentiful and fill a temporary void, but are not likely the people to turn to in the event of a crisis or other life-altering event. Further, loneliness has very real and damaging effects on individuals’ health, longevity, and well-being (Office of the Surgeon General, 2023; Rodriguez, 2024). Figure 1 details how level of social connection influences health: decreased social connection leads to increased negative health outcomes (see Office of the Surgeon General, 2023).

Figure 1: How does social connection influence health? (Office of the Surgeon General, 2023).

Communities with greater social connections have better health outcomes, are better prepared for large-scale events such as natural disasters, have lower levels of violence, demonstrate stronger economic prosperity, and tend to be more active in local government (Office of the Surgeon General, 2023). Another important finding to highlight is that more diverse social networks increase empathy, which is a critical hallmark of altruism and understanding (Office of the Surgeon General, 2023). However, especially in this tech-focused era, it is apparent that finding, building, and fostering in-person social connections has become more difficult for many (Roberts-Ganim, 2023). For some, it is the decrease in third places that exist in their community. Others are unable to access third places due to economic or transportation challenges. Thus, social—human—connections must be nurtured with purpose: ultimately, we must work harder to fight the temptation to simply “stay home” (Oldenburg & Christensen, 2025; Roberts-Ganim, 2023; see also Office of the Surgeon General, 2023).

"We have to be intentional about building socials connections in our life."
— U.S. Surgeon General Dr. Vivek Murthy (Rodriguez, 2024)

Our role

As information professionals serving a variety of communities, it is important to be aware of how individuals within those communities may be affected by loneliness and isolation. Further, this knowledge should color our approach to programming, outreach, inclusion, and even simply how the third place is embodied and fostered within our libraries. Stephens (2019) discussed the necessity to remember our physical spaces in the library and identified a variety of “zones” that represent different purposes (e.g. creativity, community, curiosity, etc.). Not only should we consider a variety of spaces, but the development of those spaces should always involve the end users (Leferink, 2018; Stephens, 2018). Involving patrons and soliciting input ensures we act on and provide for their needs. And let’s face it: being a welcoming and effective third place that chips away at the loneliness epidemic gripping our country seems like a pretty good way to serve our communities!

Inspiring libraries as third place

As this is an area that resonates with me, I sought out examples outside of the course materials of how other libraries are creating communal spaces with purpose. Below are four videos demonstrating some fantastic spaces and ideas to meet community needs. These spaces were developed to bring people together for different reasons (such as specific needs, activities, programs, etc.) that in turn encourages communication, conversation, and connection.

Teen spaces at the Monroe County Public Library (Indiana)

As I discussed regarding our small library above, I can only dream of having a space like this for our teens. However, what most resonates here is the care the librarians of Monroe County have taken in developing a welcoming spaces for teens to hang out, socialize, learn, create, and play. Size and space limitations can be circumvented by using what you have creatively and efficiently. And, of course, we must make sure we are meeting the needs of our particular community’s teens.

Dementia-friendly spaces at Corner Brook Public Library (Newfoundland, Canada)

I love the consideration taken here at the Corner Brook Public Library. As you will see in the video, these are not major or overwhelming changes, but rather thoughtful additions to the space (such as special signing, quiet areas), collection (activities and games), and health and informational resources. They identified a group with particular needs and limitations (dementia and Alzheimer’s patients) and implemented effective ways to make the library welcoming and accessible to them.

Tai Chi for homeless patrons in Salt Lake City

Libraries are often a refuge for the homeless population in various communities. The Salt Lake City Public Library sends a strong message to these patrons that they are truly welcome within their doors by giving them a space to relax, breathe, and connect with others who are struggling with similar challenges. I found this very inspiring as a way to further bridge the gap to this population which in turn can better connect them to the resources and assistance they need.

A variety of spaces across several Massachusetts libraries

I have a soft spot for this video as it showcases libraries from my home state. The long-running New England television show Chronicle explored interesting spaces found in Massachusetts libraries, including a fully-functioning kitchen classroom as well as live plants and experimental growth projects accessible to all patrons.

I would love to know of more libraries embracing their third place identity. Share in the comments any other examples you may have come across in your travels. Or, share what your library has done to meet the needs of your community.

References

IFLA. (2021). 2021 CAT A – My third place [Image]. https://iflaeurope.eu/index.php/youth/entry/my-third-place-60edb5efb7ebc2.73333502 

Leferink, S. (2018, January 24). To keep people happy…keep some books. OCLC Next. https://blog.oclc.org/next/to-keep-people-happy-keep-some-books/

Office of the Surgeon General. (2023). Our epidemic of loneliness and isolation [Report]. U.S. Department of Health and Human Services. https://www.hhs.gov/sites/default/files/surgeon-general-social-connection-advisory.pdf 

Oldenburg, R., & Christensen, K. (2025, March 21). Third places, true citizen spaces. The UNESCO Courier. https://courier.unesco.org/en/articles/third-places-true-citizen-spaces

Project for Public Spaces. (n.d.). Ray Oldenburg. https://www.pps.org/article/roldenburg

Roberts-Ganim, M. (2023, November 1).  Third places: What are they and why are they important to American culture? University of Chicago English Language Institute. https://esl.uchicago.edu/2023/11/01/third-places-what-are-they-and-why-are-they-important-to-american-culture/

Rodriguez, A. (2024, March 23). Americans are lonely and it’s killing them. How the US can combat this new epidemic. USA Today. https://www.usatoday.com/story/news/health/2023/12/24/loneliness-epidemic-u-s-surgeon-general-solution/71971896007/

Stephens, M. (2019). Wholehearted librarianship: Find hope, inspiration, and balance. ALA Editions.

Introduction

Hello, I’m Liz!

Hyperlinked Libraries is my final class before graduation, so I am really excited to be ending my journey with this particular topic. I’m eager to dive deeper into this area, especially regarding how we can more effectively serve our communities.

I currently work in Circulation at my local public library (best commute I’ve ever had BTW), but before my foray to librarianship, I worked for over a decade in medical device manufacturing as a quality/regulatory engineer, then another 7-8 years writing and publishing fantasy books. I still write, but it’s taken a backseat while I focus on starting a new career.

I’m a mom of two kiddos: one in elementary school and one in middle school. We have a dog and two guinea pigs. I’m into anime and manga, reading (particularly romantic fantasy), writing, otome games, and Lego. I also play the piano.