Reading about how museums, galleries, and archives stay connected to their communities even when members are no longer physically on institutional spaces through technology innovations made me realize how much of these aspects I took for granted.
Titlow’s (2016) article about how New York’s Metropolitan Museum of Art was informative when they spoke about how their competition was not among other museums or galleries, but rather apps and content people find on their screens, such as Netflix and Candy Crush. Even though this was written 10 years ago, I believe it to still be true. How can these institutions capture people’s attention just long enough for them to be curious about what the institution has to offer? It was a brilliant idea to digitize and upload pieces from their collection to their website to reach a wider audience. Because of our phones, so much of everyone’s attention is based on visual interest. If the MET decided not to digitize their collection, many users would likely decide not to visit the site and explore because most of the population would find browsing through pages an pages of descriptions boring. This ides can also work in reverse. A visitor can be enamoured by a piece and once they leave (whether they are in the same neighborhood or thousands of miles away), and take a deeper dive into the details. The experience continues on.
I was actually curious how their website looked like today and I must say, it really made me want to visit the museum!! I am amazed at the breadth of their collections. There are all sorts of workshops, media content, DIY workshops for kids, adults, and families, etc. Their “Learn With Us” section is full of content to watch, listen, and read. Families with children can find videos of crafting projects at home as well. There is so much to interact with the museum without having to enter the building.
This aspect on linking museums to their communities via technology segways well into Charr’s article about using technology as part of guests’ experience within the exhibitions themselves (2020). This offers users to experience artists’ perspectives in an immersive way that is completely different than standing in front of a painting or sculpture.
I can relate to this aspect of using technology to help bring users into a museum when The Broad museum in Los Angeles featured Yayoi Kusama’s Infinity Mirror Room installation. It may not be a VR experience, but I think having an experiential exhibit for guests makes the visit more unique. They allowed guests to bring phones, take photos, and if I remember correctly, record video as well. This helped spread the word about this exhibit through social media posts. Not only was it a more affordable avenue for the museum to market the limited time exhibit, but also spark curiosity and intrigue from folks seeing their friends post about their experiences online. It easily trended and sparked conversations among previous and potential patrons.




