{"id":37,"date":"2026-10-10T16:17:34","date_gmt":"2026-10-10T16:17:34","guid":{"rendered":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/?p=37"},"modified":"2026-10-10T16:28:28","modified_gmt":"2026-10-10T16:28:28","slug":"reflection-on-hyperlinked-communities","status":"publish","type":"post","link":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/2026\/10\/10\/reflection-on-hyperlinked-communities\/","title":{"rendered":"Reflection on Hyperlinked Communities"},"content":{"rendered":"

Social media is the devil\u2026 AND libraries are brilliantly leveraging that evil for good.<\/span><\/p>\n

Inspired by this week\u2019s readings, I want to highlight a few library accounts and reels that are keeping libraries relevant, approachable, and accessible across platforms.<\/span><\/p>\n

\"\"<\/p>\n

[<\/span>reel<\/span><\/a>]<\/span><\/p>\n

Library social media teams are quick, creative, and clearly paying attention. When the\u00a0<\/span>\u201cI\u2019m coming to the cottage\u201d earworm from <\/span>Heated Rivalry<\/span><\/i> went viral, the <\/span>Guilderland Public Library<\/b> in New Y<\/span>ork was one of many libraries to jump on the trend with this<\/span> reel<\/span><\/a>.<\/span><\/p>\n

\"\"<\/p>\n

And for the Bad Bunny concert\u2014I mean, the Super Bowl\u2014this past February, the <\/span>Los Angeles Public Library<\/b> fully met the moment. Its<\/span> reel<\/span><\/a> showcased the power of reference librarians and received more than 234,000 likes.\u00a0\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Librarians are finding ways to navigate the chaos and turn it into community connection. They are meeting people where they already are, using the language and formats people understand and prefer, and showing that libraries are not stuffy boring institutions waiting for people to walk through the doors. Libraries are active participants in culture, and libraries are for everyone.<\/span><\/p>\n

Social media is also a phenomenal storytelling canvas. So much of what libraries can offer hyperlinked communities is the opportunity to tell and amplify the story of the community.<\/span><\/p>\n

The <\/span>Milwaukee Public Library<\/b> social media team did exactly that when it publicized the grand opening of its Martin Luther King Jr. Branch. The<\/span> reel<\/span><\/a>, created by a local producer, features Milwaukee choreographer and dancer Christopher Gilbert dancing across the street and into the library\u2019s newly renovated building to music by Milwaukee musician Big Frank. It is so fun and creative.<\/span><\/p>\n

\"\"The library is telling a story about its community through local artists, local music, movement, and a new public space. It has more than 734,000 views. One year later the library hosted a concert in its main branch where Big Frank performed the song featured in the MLK Branch reel, and also put that in Instagram [<\/span>reel<\/span><\/a>].\u00a0<\/span><\/p>\n

\"\"<\/p>\n

I live nowhere near Milwaukee and have never considered visiting it, but this post helped me learn something about the city and its culture. I showed it to my kids, and now they are begging me to plan a family vacation to Milwaukee so they can visit the MLK branch.<\/span><\/p>\n

\"\"<\/p>\n

Hyperlinked librarianship uses technology to connect people not only to library services, but also to place, culture, creativity, and one another across platforms, physically and virtually. Truly hyperlinked communities.<\/span><\/p>\n

\"\"<\/p>\n

[<\/span>reel<\/span><\/a>]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media is the devil\u2026 AND libraries are brilliantly leveraging that evil for good. Inspired by this week\u2019s readings, I want to highlight a few library accounts and reels that are keeping libraries relevant, approachable, and accessible across platforms. [reel] Library social media teams are quick, creative, and clearly paying attention. When the\u00a0\u201cI\u2019m coming to … Continue reading Reflection on Hyperlinked Communities<\/span><\/a><\/p>\n","protected":false},"author":899,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/users\/899"}],"replies":[{"embeddable":true,"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":4,"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/posts\/37\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/287.hyperlib.sjsu.edu\/warmbroadglow\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}