As a new member of the community outreach division at my institution, I’m thinking a lot about the library environment that exists outside the library.
One of the reasons I was so attracted to working on a bookmobile is because I liked the idea of meeting patrons where they are, instead of waiting for them to come to us. I first thought of this idea thanks to a colleague of mine, Caroline Cullinane, back when we both participated in a professional development course on teen mental wellness. While I developed a reader’s advisory plan to make my nonfiction collection more accessible to teens, she developed an outreach plan with a primary goal of reaching teens who had never been to the library before, in addition to meeting teens where they’re at–in this case, public parks during the summer. A key component of her plan was that it allowed teens more autonomy because it created an opportunity for teens to approach the library in a space they are comfortable in and on their own terms. Her primary metric for success was going to be just having a conversation with teens about the library and the services we offer.
Her project has really influenced how I plan to think about bookmobile services. Bookmobiles are a unique hyperlinked environment in that they aren’t dependent on patrons seeking them out–there’s an opportunity for discovery, especially in Manhattan, where so many folks are walking around their neighborhoods. While there are definitely people who pay attention to the bookmobile and seek out its services, there are also a lot of folks who stumble upon the bookmobile. The bookmobile can also feel less intimidating than a brick-and-mortar location, or at the very least, feel less overwhelming. The bookmobile I work in only has room for a collection of about 1,000 books, which is a lot less than even our smallest branch locations. Combine that with two staff members with nothing to do but recommend books and give personalized attention, and the experience feels a lot less daunting.
While these are the things that make the bookmobile environment feel so attractive to me, I’m also fascinated by some of the innovations coming from systems like the San Francisco Public Library, which has a dedicated TechMobile in their bookmobile fleet that offers classes on coding, LEGO robotics, and animation with iPads. In addition to setting up at library branches, they visit after-school programs and summer camps–yet another example of meeting the patrons where they are, instead of asking them to come to us. I think these sorts of expanded environments are going to be vital to the continued success of libraries. After all, people won’t know what we can offer them unless we tell them, and the easiest way to do that is to go out and ‘spread the word’ about our services. The more we can provide services outside of traditional environments, the better equipped we’ll be to stay connected to our communities and adapt to their needs.
References:
Cuillinane, C. (2025, April 16). Sunday at the Park with [Your Local Librarian]. Project proposal. Teen Mental Wellbeing Training. New York Public Library, New York, NY. https://www.nypl.org/sites-drupal/default/files/2025-06/Teen_Well-Being_Example_Cullinane.pdf
Witteveen, A. (2017, April 6). Bookmobiles and beyond: New library services on wheels serve newborns through teens. School Library Journal. https://www.slj.com/story/bookmobiles-and-beyond-new-library-services-on-wheels-serve-newborns-through-teens