With the advancement of
mobile phone technology and the penetration of smartphones in both advanced and
emerging countries, institutions such as public libraries can use these devices
to reach their users to enhance the user experience. Something that caught
my attention as I explored the readings for the Mobile Devices and Connections
module, was the Library Journal article that discussed the beacon technology
and its incorporation in two library apps.
I had never heard of such a technology being explored for library use
and the possibilities in regard to marketing and enhancing the user experience
seemed like a very meaningful use of the technology. Although the article
dates to 2014, similar technology is being used by business such as Starbucks,
Disneyland, and other major retail stores for marketing purposes and to create
an interactive user experience.
Earlier this month, my
family and I decided to bite the bullet and take a trip to the happiest place
on earth, Disneyland. With the exorbitant single day ticket prices and
our proximity to the park, we decided to purchase the annual passes to keep our
sanity and not try and do the whole park in one day. The ticket window
attendant advised us to download the Disneyland App in order to make our visit
a smoother experience by utilizing some of the tools the app had to offer. Boy, were we glad we did. The application
utilizes similar technology as the beacons except instead of using the
Bluetooth radio on your smartphone, it utilizes the GPS radio. The application allows you to check wait times
for rides, it pushes notifications on upcoming showtimes, you can order food
from different eateries through the app, provides a map of where you are in the
park, and most importantly allows you to reserve fast pass tickets to avoid
lines on some of the rides. This last feature is one of the best features
of the app as it helps you plan out your day and avoid waiting in lines of up
to three hours for some of the more popular rides. Disneyland has always been about the user
experience and takes full advantage of emerging technologies to create a better
one for its guests.
Public Library, which I work at, utilizes
Innovative Interfaces’ app MyLibrary!, which integrates with our integrated
library system (ILS). The application can be utilized to initiate user
requests such as search the catalog, place holds, renew books, and pay
fines. Along with these features the
application also incorporates with the library’s social media in order to
promote library services and share photos of library activities. I think
that future development of the app to incorporate location-based notifications
can utilize the device’s GPS radio to push notifications to users as they enter
the library similar to what the Disneyland app does. Being able to engage the users as they enter
the library by promoting all of the programs and services that are offered utilizing
a mobile device, helps to create a meaningful user experience.
The evolution of public libraries throughout the years has seen
this important institution adapt and change to the needs of the communities it
serves. It’s ability to coexist with
advancing technologies and provide its users with the necessary resources to help
in their success, has kept public libraries relevant and maintained their importance
in society. For the Hyperlinked
Environments Module, I decided to focus my exploration on public libraries to identify
trends in the field that have caught on both nationally and internationally.
The one idea that stuck with me from my explorations was
this idea of the “third place.” This
idea of making public libraries a place where families, friends, coworkers,
acquaintances, etc., can meet to learn, play, and work should be the number one
priority for public libraries. Days of
public libraries being repositories for expensive books, where you were told to
keep it down if you so as much made a peep, are gone. As I listened to the podcast St. Louis On
The Air, it gave me a sense of satisfaction to know that the public library
that I have been working at for the past 20 years, the Oceanside Public
Library, has been following this model of creating a meaningful community space. A space where teens have a place to hang out
and feel safe, where students can reserve quiet study rooms, adults can use
public computers to apply for jobs, the homeless community can find resources
to help them get back on their feet, parents can borrow toys for their
toddlers, and the list goes on. A very
important part of creating this meaningful community space is community
involvement in the planning of new programs and services. What does “the community” want? That is the question we should be asking and
by creating a participatory environment, who better to tell us than the
community itself. A great example of
this is the Dokk1 Library in Aarhaus, Denmark in which Project Manager Marie Østergård
explains how the community’s input was considered when planning the library. She described it as the “living room of the
city,” which is the perfect way to describe the community space they have
created. During a renovation of our
library back in 2011, one of the main focus was eliminating a big percentage of
the staff areas, which took up some prime real estate, and allocate it for the
public. By doing this we were able to
create that dedicated Teen Zone, move in a computer lab that was offsite at the
time, create three private study rooms for private use, and create an enclosed
classroom-style room for instructional purposes. Our remodel has been a big success in the
community and much is owed to the years of planning and community input we
received through surveys, community focus groups, and research on other
It is imperative that public libraries continue to provide the necessary
tools and resources to help communities thrive.
In order to be successful in this, community involvement in all phases
of planning is of upmost importance and should be taken into consideration. The community’s needs should be at the
forefront of everything we do.
Technology is advancing at a
rapid pace and public libraries are in a good place to offer their communities
the tools to be successful. Libraries are now adopting new technologies
to remain relevant in this digital age and are no longer just repositories for
printed materials. As Eric Klinenberg in his interview with Library
Journal explains, libraries are a part of the “social infrastructure: places
where people gather, bonds form, and communities are strengthened” (Peet,
2018). Therefore, it is of utmost importance that public libraries not
only offer the tools to be successful, but also help the users navigate those
tools and also create an inclusive environment to facilitate community
engagement for all.
The Oceanside Public Library (OPL) has implemented new technologies for their customers such as a Makerspace, which includes 3d printers, a green screen, VR headsets, sewing machines, a computer lab, and other digital resources. The library offers basic computer classes for adults and also drop in classes to learn how to use their portable devices with our eBook platform and digital streaming service Hoopla. What the OPL is not currently doing is offering these classes in Spanish. I have had the opportunity to work at the computer lab and have noticed the older generation Spanish speaking users have very limited computer skills making it extremely hard for them to complete important tasks such as job applications, registering their children for school, or communicating through email. Although the digital divide for the Latino Community has narrowed according to the Pew Research Center (Lopez, Gonzalez-Barrera, and Patten, 2016), much of that has to do with smartphone adoption and the younger generations. Broadband use at home is still low and that is where public libraries can play a big role for this community.
Technology or Service:
My proposal would be to
create a program called Tecnología Para Triunfar (Technology to Succeed), which
would be classes in Spanish to help this community learn the necessary skills
to use the resources they have at their disposal. The series of
technology classes would help the older generation Spanish speaking community
in Oceanside learn basic computer skills such as web browsing, formulating an
email, performing job searches, filling out online forms, navigating their
mobile devices, and using technology offered by the library in order to help
them be successful contributors in their community.
Provide a participatory learning experience for the Spanish speaking community where they can learn basic computer skills.
Spark community engagement which will help the community participate in a meaningful learning environment with their peers.
Create an inclusive environment at the library by providing classes in Spanish.
Help promote the library’s resources to the community.
Build a stronger relationship between the Latino Community and the Oceanside Public Library.
Description of Community you
wish to engage:
We would like to engage the
older generation Spanish speaking community to participate in the classes in
order to enrich their understanding of new technology. Although the
target audience is the older generation, we welcome all Spanish speaking
customers that would like to learn how to use all of the digital resources
available to them either at the library or in their home.
Action Brief Statement:
Convince the Spanish speaking
community that by attending our Spanish technology classes they will learn the
necessary skills to be successful during present and future times. They
will acquire an important understanding of new technologies that are crucial in
the job market, education, and civic engagement.
Convince staff that by
offering these much-needed classes we are creating an inclusive environment for
a diverse population that is at a disadvantage in terms of technology.
These classes will encourage civic engagement helping build a stronger community.
Evidence and Resources to
support Technology or Service:
Mission, Guidelines, and
Policy related to Technology or Service:
The classes will adhere to all the policies set by the Oceanside Public Library including programming and use of any technology in the library. We have an internet use policy that will be followed by both the instructors and the students participating in the classes in order to be in compliance with the policies of the library. Any volunteers participating in the teaching of classes will go through the City of Oceanside’s procedures which include a vetting process that includes a medical examination and background check. The programming falls in line with the Oceanside Public Library’s Mission which is to Engage, Connect, and Inspire the community of Oceanside. Any additional policies will be presented to the Library Director in order to submit to the Library Board of Trustees for approval.
Funding Considerations for
this Technology or Service:
Funding for the classes will
be provided by the Library’s programming budget which has an allocation for
computer classes. A computer lab is available at the Civic Center Library
for such classes with access to computers and other devices such as 3d printers
and portable devices. If further funding is necessary to acquire
additional resources the Oceanside Public Library Foundation and Friend’s of
the Oceanside Public Library could assist in providing one-time funds for the
programming. Federal and state grants can also be applied for in case of
further funding needs.
Action Steps & Timeline:
New programs at the Oceanside
Public Library are evaluated by the Programming Team, which consists of the
Division Manager for Adult and Youth Services along with the Principal Librarians
and the Senior Librarians of the units. The program, if approved by the
Division Manager, gets forwarded to the Library Director and then the Library
Board of Trustees for approval.
for Tecnología Para Triunfar:
Preparation of outline for programming
series by the Principal Librarian of Adult Services to present to
Programming Team. (1 week)
Submit proposal for the program to the
Programming Team. (1 week)
Submit the program proposal to the
Library Director for approval. (1 week)
Library Director submits the proposal
to the Library Board of Trustees (meeting occurs once a month) at their
monthly meeting. (1 week).
Once approved a request is submitted
to recruit volunteers to assist the Adult Services Librarian in teaching
the classes. (2 months)
Create a curriculum for the courses
with the volunteers and input from the community it will be serving. (1
Train the volunteers on the necessary
resources that will be utilized. (2 weeks)
Finalize the booking of the Foundation
Room (computer lab) and set the days and times for the scheduled classes
and their start date. (1week)
Promote the classes in conjunction
with the Community Outreach Coordinator. (1 month)
Staffing Considerations for
this Technology or Service:
The program will be overseen
by the Adult Service Librarian in charge of programming with volunteers
teaching the classes. Through a partnership with MiraCosta Community
College, volunteers experienced in teaching at their adult learning center will
be recruited to teach the courses. The Librarian will need to shift some of her
hours initially to help with the creation of the curriculum and training
of the volunteers, but once the program is up and running the volunteers will
run the classes on their own.
Ideally two volunteers would
be recruited for the classes in order to help facilitate a large group of
students should the need arise. Also, with two volunteers knowing the
curriculum it will help with flexibility and coverage should one volunteer be
absent for unforeseen or scheduled absences.
Training for this Technology
Training for the volunteers
will include a new volunteer orientation program that is set by the City of Oceanside
along with the volunteer training set forth by the Library. Once the
initial orientations are completed the
volunteers will go through a basic training program that includes the use of
all the technology resources that will be utilized to teach the classes.
The Information Analyst for
the Library will provide training on the use of the projector utilized in the
Foundation Room along with all of the student laptops and devices that will be
used for the classes. Further training on the Library’s resources will be
provided by the Librarian overseeing the programming ensuring that all
necessary tools at the disposal of the volunteers be covered.
Promotion & Marketing for
this Technology or Service:
conjunction with the Community Outreach Coordinator of the Oceansidepublic
Library, the Programming Librarian will create marketing material to promote
the classes. Flyers will be created to hand out at local grocery stores
where the Latino community frequently visit, sent to schools to send home with students,
and also hand out during our Spanish story time for kids at both locations.Our mobile libraries, which serve the Spanish speaking
community, will also be heavily promoting the classes to the communities they
serve through flyers helping spread the information throughout the city.
In addition to flyers the Library uses social media to promote library services
along with the Library and City website.
A press release will go out
to utilize all the local media outlets and additionally the library will
contact the local Spanish radio and television networks to advertise the
program during prime time segments. The Library has a marketing fund that
can assist with the funding of the promotion of the project along with
financial support from the Library Foundation and Friend’s of the Library
It is important to
continually evaluate programming in order to ensure that our programs are
meeting the needs of the communities we are serving. We will track the
attendance of our programs to ensure that our promotion and marketing is
reaching both users and non-users of the library for the purpose of maximizing
our outreach efforts. We will also provide a pre and post course
assessment to help us tailor our program to ensure that we are meeting the
educational goals of our curriculum.
This will also provide us with insight on the needs of the students
prior to starting the course and see if we are meeting our outcome-based goals
set forth in the planning.
We will have the students participate in surveys and community focus groups which will help us to understand the needs of the students in order to help make improvements and changes to the programming. This will also help us to engage with the community we are serving and create an inclusive and participatory environment which will help empower the students. Our main goal of Tecnología Para Triunfar is to help the Spanish speaking community succeed in society and promote community engagement. By listening to them and their needs we are positioning ourselves in a place to better serve them by facilitating access to the necessary resources we have to offer in an inclusive environment.