This brief looks at how academic libraries can integrate digital storytelling in its practice of marketing, managing, outreaching, and providing opportunities of professional development for library staff. Academic libraries, in order to stay connected to their dynamic communities and adapt to the rapid changes in the digital world, need to be creative in their daily operations and practices. By combining storytelling, new media and trending technologies, digital storytelling will bring great value and serve that purpose effectively.

Director’s Brief – 3, 2, 1 Action! The Power of Digital Storytelling