Planning for Facebook

March 18, 2017



Goals/Objectives for Technology or Service:

  • To create a Facebook page for students to become more actively engaged in the library.
  • To create discussions around new books and programs.
  • To advertise upcoming events.
  • To post pictures of recent events and newly released material.



Description of Community you wish to engage:

  • This is for a public high school library. The students range in age from 14-18.  Faculty and staff will also be invited to engage in the Facebook page.  The community consists of students from all socio-economic status, but the majority are from middle to lower class.  Many students have smartphones or access to the internet via home or the local library.


Action Brief Statement:

  • Convince the school board that by creating a Facebook page they will give students the opportunity to engage with the school library which will enhance their education because they will have more access to information and may become interested in new books and programs featured at the library.



Evidence and Resources to support Technology or Service:

“Technology plays a central role — more and more — in every sector, every community, every interaction” (Boyd, 2016). In the school library community, we need to actively engage our students through the use of technology.  One way to do this is through the use of social media platforms.  Social media allows people to form web-based communities which essentially bring people together (Ramsaran-Fowdar & Fowdar, 2013).  Facebook is a popular social media app used by adults and teens alike.  The advantages of using Facebook in businesses, and consequently, in libraries are many.  According to Scott Ayres, Facebook will allow the library to reach its targeted audience, increase exposure of the library, is fairly mobile ready, and costs absolutely nothing to set up.  Additionally, by using Facebook Insights, the library can track how many “likes” it has, how far its reach is, and more.  When using Facebook, a user’s actions are displayed in Facebook’s “news-feed” and every friend can view them (Ramsaran-Fowdar & Fowdar, 2013).  Students using Facebook can also share messages and blogs (Appleton & Tattersall, 2015) and by doing so create advocacy for the library (King, 2011).  The homepage of a library’s Facebook page allows the library to create its own profile and clearly state their vision and mission statement (Ramsaran-Fowdar & Fowdar, 2013).  In doing so, the intent of the library is clear.  The library can then post messages, advertisements for upcoming events, videos, fun or interesting facts, and more (Dowd, 2013).  Dowd also suggests mixing in a little fun because this is what usually draws people in. Through the use of this technology, our library will be able to reach more users and interact with them.  As Havens (2013) states, “libraries have been-and still are-centers of knowledge.”  Creating a web based presence on Facebook will not change the fact that our number one priority is to empower the students through knowledge and information.  It will simply enhance the experience and allow us to reach a larger audience.



Mission, Guidelines, and Policy related to Technology or Service:

  • The mission of adding a Facebook page is to interact with students from our school and enhance their education through the use of information acquisition. The page will be used for enticing students to read, learn quick trivia facts, discover upcoming programs, and access provide easy access to our catalog and website.


  • Guidelines:
    • Only certain designated staff will be allowed to post, but all will be asked for continuous input and suggestions.
    • The Facebook page should…
      • Be updated at least 3 times a week, if not more
      • Be interactive and fun
      • Be informative
      • Be eye-catching
      • Have an ever-present link to the library’s website and or catalog
      • Have an easy to remember name
    • Possibly ask certain students about recommending books or choosing trivia topics which their classmates might be interested in


  • The director, the staff managing the site, and the IT staff might be involved in setting up a policy.


  • Example policies and advice may be possible from other libraries who already have an active Facebook profile. San Rafael Public Library, Wake County Library, Chicago Public Library, and Topeka & Shawnee County Public Library all have active Facebook pages with a huge following.


Funding Considerations for this Technology or Service:

  • Facebook is free to set up. Some training may be required of the people who have been chosen to maintain the site.  We might look at asking for help from the local public library who has their own Facebook page.  Also, we might ask students who are avid Facebook users for help in designing our page.  If an outside company or person is needed to help with training, we will look into doing a library fund-raiser.


Action Steps & Timeline:

  • Setting up the page itself should take no more than a week and training could probably be done in a day. Before beginning, the staff should have an outline for exactly what they would like the page to look like and what will be consistently on the homepage.  Additionally, they should have brainstormed ideas for topics, books, trivia facts, etc. which will be discussed/presented throughout the month.  Each month, a brainstorming meeting should occur to plan for the following month’s postings.


  • A “yes” would be required from the school board, the library director, and the IT staff.



  • If a “no” occurs, maybe we could make a billboard just outside of the library which could act as a pseudo Facebook page. We could change the information regularly and try to be as creative as possible.  The drawback would be that it would not be as widely accessible, as some students may not even pass by the library.  Also, it would require more time to maintain and cost more due to the constant use of paper and art supplies.


Staffing Considerations for this Technology or Service:

  • Select staff will be responsible for maintaining the Facebook page.


  • Student aides might be able to take over some of the duties of these staff members, such as shelving books, decorating bulletin boards, and possibly even helping at the checkout desk.



  • Parent or community volunteers might also be willing to come in a few days a week and help out with simple duties while the staff member works on the page for an hour or so.


  • The library may be able to schedule a time to work on the page when most students are in class and will not be using the library. For example, maybe it’s always quiet during first period or right after lunch.


Training for this Technology or Service:

  • All staff will be trained, however only select individuals will be allowed to work or post on the site.


  • Training, if needed, might be done by a local community member, parent, or local library staff member who has extensive knowledge of how to set up and utilize Facebook and its many aspects.



  • Another alternative would be to look at local marketing agencies who could come out and do the training for a nominal fee.


  • Training would probably be scheduled during teacher-in-service hours, when the library is not generally in use. If this is not possible, we might be able to do it one evening after the library has closed for the day.



Promotion & Marketing for this Technology or Service:

  • Posters throughout the library and the school
  • On the school’s website
  • On the library’s website
  • An announcement could be made once a week via the school announcement period.
  • Put a post on the school’s billboard
  • Engage the faculty to promote the new page (maybe the Literature teachers could offer extra credit to anyone who “likes” the page)



  • To Evaluate:
    • Facebook Insights will be used to track page “likes,” engagement, and the “reach” of posts.
    • We will keep track of patron comments and suggestions.
    • We will ask students to fill out a short survey after two months of the initial unveiling of the page.


  • I envision being able to relate stories of how popular our site has become and how many students have requested material which has been posted about on our site. I also envision the staff coming up with great, fun, interesting topics and discussions for the page which will entice the students to engage.


  • In the future, I hope to be able to work with the local library and possibly provide resources from them which are lacking in our library due to our limited budget. In return, we might use our Facebook page to highlight events at the public library.  I’d also like to see students submit photos from our library events and post them to our page so that we might create a gallery for users to peruse.  Finally, I’d like to create a community book club group through the Facebook page, which past alumni might also be engaged in.


To me, public libraries are a staple in every community.  When I walk inside, I instantly feel a calming in my spirit, whether I am walking in to attend a program, find a book to read, or do research.  This has not changed over the many years I have been visiting local libraries.  However, what has changed is the amount of technology found in libraries today and my awareness of the many various services the library has to offer.  Over the past week or so, I have been reading articles about public libraries and how they are changing to meet the demands and needs of their community.

According to the PEW research center, Americans who have “extensive economic, social, technological, and cultural resources” tend to use and value the public library more than those who are less apt to use technology, are less social, and are less involved in cultural activities.  For example, one study showed a high amount of public library use among “big technology users.”  This makes sense because many libraries are adding newer technology in order to stay connected to their community.  Those interested in newer technology are going to visit the library to experience and use this technology, especially if it something they do not have access to in their home or school.  One study showed that “75% of adults living in households earning less than $30,000 per year use the internet, but only about 52% have a broadband connection at home.”  Consequently, free internet access at the library is highly important to those households, as is access to other types of technology.  Another study found that 80% of Americans consider the most important library service available is free access to media and books.  This could include DVDs, CDs, audiobooks, and access to technological devices.  The key point here is free access, which public libraries are known for.  Technology is expensive and there are huge portions of communities which are unable to afford access to technology on their own.  When the library offers access free of charge, it allows these patrons to stay connected with society and possibly change their life for the better.  Public libraries are a huge asset to every community and it is my hope that their main goal is to reach every member of the community in order to enrich every life, whether that be through technology, books, or special programming.


Zickuhr, K. (March 18, 2014).  A new way of looking at public library engagement in America.  Accessed via

Zickuhr, K. (July 9, 2014).  Public libraries and technology:  From “houses of knowledge” to “houses of access.”  Accessed via

Rainie, L. (Jan. 24, 2014).  10 Facts about Americans and public libraries.  Accessed via

This is fascinating!

February 26, 2017

This past week, I read multiple articles about hyperlinked communities and watched a variety of videos as well.  All of the information was fascinating!  My favorite was the article, pictures, and video about “the idea box.”  The idea box is a small room at Oak Park Public Library, which has a new theme every month.  One month, it was a photo shoot area where patrons could get their picture taken.  Another month patrons stacked books in order to see how tall the stack needed to be in order to be the same height as the patron.  Yet another month there was an opportunity to play with remote control cars in the room.  The pictures and the list go on.  It was incredible.  I love the community involvement, the originality, and most of all the fun which the pictures show everyone is having.  My first thought was “What a great idea!”

                Another favorite of mine this week was a video of Seth Godin speaking about Tribes.  Seth was mesmerizing, humorous, and inspiring.  I love the concept of changing our world by simply connecting with the people around us.  He makes it all look so very easy.  Seth’s basic argument is that by connecting with people who have similar interests puts us into a tribe.  We can belong to multiple tribes based on our various interests.  Change begins to happen when these tribes begin connecting with one another and uniting in a common area.  According to Seth, anyone can bring about change simply by taking action and connecting.

                My third favorite was an article about the Hunt Library.  The Hunt Library has cutting edge technology, huge digital display walls, and even an automated book collector which delivers selected books to the patrons rather than having the patron find the book on the shelf.  I have honestly never heard of such a thing and would love to take a trip to North Carolina just to visit this library.  There are areas to study, areas to relax, areas to invent, areas to play with technology, and more.  It all sounds fascinating.

Through all of the information I processed this week, I have come to realize how very important the community is in shaping and forming the library.  Every aspect of the library needs to be based on what the community needs and should strive to be a hub for all community members to feel welcome and appreciated.  I cannot wait to see what the future brings and to be a part of this fascinating new world!


Davidson, B., Lown, C., Casden, J., & Nutt, M. (2013).  My #huntlibrary: Using Instagram to crowdsource the story of a new library.


The idea box at Oak Park Public Library. and


Seth Godin on Tribes.

Technology and Teens

February 19, 2017

Recently I read the book It’s Complicated by Danah Boyd and consequently began to see teens and their seemingly constant use of social media differently.  Previous to reading this book, I often felt that teenagers spent too much time texting or posting items on social media.  Additionally, I found it extremely rude of them to be doing such things in the presence of company.  Boyd, however, helped me to view their actions differently.


For years, Danah Boyd spent countless hours traveling the United States and interviewing teenagers of various ages, race, culture, and socioeconomic class.  During the interviews, Boyd asked the teens about their use of technology and social media, as well as about their social life in general.  It’s Complicated reveals the results of Boyd’s research and interviews, shedding new light on the social lives of teenagers today.

In the course of her research, Boyd discovered that teens today are actually not very different from teens twenty or thirty years ago.  Being social, staying in touch with friends, and “hanging out” are still the top priorities of teens.  The difference is in how today’s teens are able to do these things.  Due to parental concerns and the wide-spread media coverage of crimes, many teens are not allowed to “hang out” at local venues, such as malls or burger joints, like they used to do in the past.  Consequently, in order to stay in touch with friends, stay “in the know” about social happenings, and “hang out” with friends, teens today spend much of their time on social media or their cell phones.  By posting on Instagram, Twitter, SnapChat, or Facebook teens are able to see what each other is up to whenever they want.  This allows them to keep up to date on the social happenings at school, as well as let their friends know what they are up to.  When they do not want information broadcast widely to the public, teens turn to texting or chatting on the phone in order to have more personal conversations with their close friends.  In essence, these teens are not intentionally being rude when they are texting or posting while in the presence of others, they are just simply only focused on staying current with friends.  Seeing so many teens constantly using media items, one may think that these teens are savvy with all types of technology and media.  However, this is not the case.  The question then, is how we, as adults, can help these teens be media savvy in ways not associated with keeping in touch with their friends.

According to Boyd, adults need to help youth “navigate networked publics and information-rich environments that the internet supports.”  Though teens seem tech savvy, oftentimes it is just in ways to stay in touch with friends.  In today’s tech-savvy world, teens will need to know how to access reliable information and judge whether the information is reliable, how to “control how personal information flows,” how computers actually work, and more.  As Boyd says, “both adults and youth need to develop media literacy and technological skills to be active participants in our information society.”  Libraries are in a prime position to help with this transition.  Many libraries are creating teen centers where teens can “hang out” with their friends in addition to accessing some of the latest technology.  Through these centers, library’s will be able to reach out to teens and offer them learning opportunities which will enhance their future.  For example, they could have experts in different areas of technology come into the library and show teens how things work.  Additionally, they might have sessions on proper research strategies using databases, how to fill out online job applications, or how to use their social media account to enhance their image for future prospects such as college recruiters or job recruiters.  These are areas which teens may need to be more proficient and libraries are a prime location for this enrichment to take place.

Boyd, D. (2014).  It’s Complicated.  New Haven:  Yale University Press

Positive Change

February 9, 2017

I spent a good amount of time over the past week reading some “foundational readings” which pertain to changing the library to better serve and represent today’s patrons.  Though this literature is a tad bit dated, I found it extremely relevant to society today.  In an article by B. Mathews, librarians are encouraged to change their thinking when planning for change.  Mathews encourages librarians to visualize the library as a start-up company which must envision the future and its place in that future.  In this concept, the planners should come up with a plan/idea/concept and then begin developing it, meanwhile constantly evolving and evaluating the plan/idea/concept to make it work better and better.  A manifesto labeled “Redesigning Library Services,” encourages this same concept.

The manifesto stresses the importance of “creative planning” which will allow the library to expand and recreate itself in the future.  To some, this is a daunting task.  As with most professions, there are always some employees who hate to break with tradition and try something new.  In some ways, I am one of those people.  However, I also like to try new things and imagine the possibilities.  These readings helped me to see how important change is.  They encourage me to get out of my comfort zone and create, plan, and explore new possibilities.

Library 2.0, a book about bringing change to the library, further expands these ideas and lays out specific ways in which libraries can help employees become more comfortable with these changes.  I love the fact that the authors encourage all departments to work together and managers to fully listen to what “frontline” personnel tell them about the customers.  To me, every single person at the library needs to work together and be on the same page in order to make the library run smoothly and for change to be a positive experience.  Additionally, I like that Library 2.0 accepts the idea that change does not necessarily mean implementing every new technology which emerges into the library.  We need to work within our budgets, as well as consider what is truly best for our community and our library.  Only through reasonable decisions and teamwork will we be able to plan for the future and bring about positive change.


  • Buckland, Michael. Redesigning Library Services: A Manifesto
  • Casey, M. E., & Savastinuk, L. C. (2007). Library 2.0 : A Guide to Participatory Library Service.
  • Mathews, B. (2012, April). Think like a startup [White paper].


January 29, 2017

As you know, my name is Gina and I am in my third year of the MLIS program.  I work full time and consequently decided to take my time earning my degree.  I chose this course because technology has always made me feel uneasy, but I am trying to broaden my horizons and become more comfortable with technology, as it is vitally important in today’s society.  Consequently, I am excited to see what is trending and become more tech savvy (in a sense).  My area of interest is children and youth librarianship as I enjoy children’s and young adult literature.  Currently, I live in sunny Southern California in a suburb just south of Los Angeles.  Unfortunately, I do not work in a library at the present time.  Instead, I work as a lead preschool teacher.  This year I have 25 students ages 3 and 4, plus two assistant teachers who help me manage the classroom.  I have two children of my own, ages 17 and 9, who keep me entertained and on my toes.  Below is a picture of them.  Together we enjoy camping, going to Knott’s Berry Farm, and having Nerf wars in the dark.  I hope to have a fabulous semester, learn new things, and expand my brain.  Good-Bye for now.

Skip to toolbar